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Kurkure is a brand of corn puffs, developed and produced by PepsiCo India, the Indian division of PepsiCo.[1] Named after the Hindi word for "crunchy", the snack was developed entirely in India. It was launched in 1999 and has its automated plants at Channo (Punjab), Kolkata, Assam and Pune,Krisnagiri(Tamil Nadu), Haryana and Telangana.

Ingredients
Kurkure is made from rice meal,edible vegetable oil,corn meal,gram meal,spices,condiments,salt,sugar,citric acid,tartaric acid and milk solids.

Also,it contains flavour(natural and nature identical flavouring substances)

Flavours
Kurkure is available in the following flavours:

Masala Munch (spicy)
Green Chutney
Chilli Chatka
Tamatar Hyderabadi Style
Malabar Masala Style
Masala Twists (Solid Masti)
Desi Beats
Naughty Tomatoes
Puffcorn (Yummy Cheese)
Monster Paws
Hyderabadi Hungama
Zig Zag
Puff Corn
Corn Cups
Solid Masti
Monster Smilees
Butter Masti


Brand History

Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with well-known Indian actors.

About the Brand

Brand Promise

Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-hearted fun.

Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.

Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’.

Brand Advantage

Made with trusted kitchen ingredients: 100% vegetarian
All the raw materials used in Kurkure comply with The Food Safety & Standards Act & Regulations 2006 and rules that govern the manufacture, distribution and sale of Kurkure.
All Kurkure ingredients are used daily in households for the preparation of various edible items.
Innovations

Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its ‘Chai-time-achievers’ face on pack initiative.

Quality Standards

Kurkure is made in automated plants at three locations – Channo (Punjab), Kolkata and Pune. These plants are audited and certified by various external agencies. The certifications include:

HACCP (Hazard Analysis and Critical Control Point).
Certification by TQCSI (Australia), which confirms that products are manufactured in a food safety environment and the manufacturing process has adequate controls to track products.
American Institute of Baking (USA), one of the best auditing bodies for confirming process and product safety.
Our Plants are ISO 14000 certified, which confirms that the manufacturing process ensures environmental safety.
Our plants are also certified to ensure that the safety of products, processes, environment and people is maintained at a very high level. This certification is issued by OHSAS 18001 (Occupational Health and Safety Assessment Series), USA.

Kurkure is a brand of corn puffs, developed and produced by PepsiCo India, the Indian division of PepsiCo.[1] Named after the Hindi word for "crunchy", the snack was developed entirely in India. It was launched in 1999 and has its automated plants at Channo (Punjab), Kolkata, Assam and Pune,Krisnagiri(Tamil Nadu), Haryana and Telangana.

Ingredients

Kurkure is made from rice meal,edible vegetable oil,corn meal,gram meal,spices,condiments,salt,sugar,citric acid,tartaric acid and milk solids.
Also,it contains flavour(natural and nature identical flavouring substances)[2]

Marketing

In 2004, Indian actor-celebrity Juhi Chawla was featured in advertisements for Kurkure.[3] In 2012, Parineeti Chopra , Kunal Kapoor, Boman Irani, Ramya Krishnan, Farida Jalal, and Shivansh started to advertise Kurkure.[4]
It was also launched in Pakistan in 2007, where it is manufactured by, Pepsico Pakistan, the local division of PepsiCo.[5][6] In November 2006, Frito-Lay announced plans to release Kurkure to American markets sometime in 2007.[7] This decision was made after analysts showed increasing interest in Indian spices in the USA.[citation needed] Also the introduction in other markets with a non-resident Indian population such as the UK.[8]As of 2013, KurKure is available in Western Canada. As of 2010, KurKure is available in Eastern Canada.[9]