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28-05-2017, 12:14 PM

Ppt on priya gold biscuits industry jammu with details like raw materials

jaseela123d · 29-05-2017, 11:02 AM

Surya Food & Agro Ltd. was established in November 1992 and began its commercial operations for the manufacture and sale of cookies under the "Priyagold" brand in October 1993. Over a period of time, we have established strong manufacturing capabilities and invested substantially in the Development of consumer preference for our products. Our trademarks "Haq Se Maango" and "Priyagold" have emerged as one of the most powerful brands in the consumer goods sector. We are committed to investing in brands, manufacturing capabilities, deliverables and distribution strength.

We have three plants located in Greater Noida, Lucknow and Surat. We also outsourced some of our requirements to another plant located in Hyderabad. Our capabilities have reached 1,50,000 MT pa, which together with the strong brand construction and distribution capabilities have allowed us to command a considerable market share in the cookie market despite the competition of well established players in the industry.

After establishing our foothold in the cookie industry, we continue to adopt strategies to identify and market profitable growth opportunities by leveraging the established brand and distribution network. Following this strategy, we diversified in the manufacture of "fruit juices" through our subsidiary 100% "Surya Fresh Foods Ltd." In January 2006. The manufacturing plant is located in Greater Noida, U.P. We have invested consciously in creating markets for fruit juices and we have established brands like "Fresh Gold" and "Treat".

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