business transformation though critical process redesign
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Value Proposition

•Clear brand positioning –emotional connect with target segment

•Attractive price plans targeting the mid/high value segment

•Network quality at par with competitors in our geographies

•Unique distribution model and superior customer service

Differentiation –A Key Factor

•100% tower sharing; Agreements with Tata-Quippoand Indus

•State-of-the-art technology –no legacy

•Low cost model based on outsourcing principles

•State-of-the-art CRM enabling micro segmentation

Launch Plan

•Targeting Youth

•Pan-India launch with 4 circles and national roaming

•Launch of Postpaid/prepaid services for voice and data usage

•Targeting mid to high usage segments with attractive and simple offerings

•Unique distribution model creating sales push

•Pushing the product in Rural markets through micro-segmentation.
Launch Plan