Marketing management
What is marketing?
 Social Marketing and management
Which individuals and groups Obtener what they need
And want through creating, Offering Exchange &
the cost with other products
Needs, wants, and demands
 Requirements:
Need a person in a State of deprivation of some
Basic satisfaction. People need food, clothing,
shelter, security, property and dignity. This is not
created by society or marketers. They exist in
The texture of human biology and health.
Wants To
 wishes for specific satisfiers needs. Though
little needs, desires and constantly
due to the social forces and the reconstructed and institutions.
requirements
 who wants for specific products are backed by a
Ability and willingness to buy them. Be willing to
When the demand is supported by purchasing power.
products
 Products
 Services
 Ideas
"The product is anything that can be placed preferred to meet
the need for or buying "
The job of the marketer to sell benefits or services
built into physical products.
markets
 consists of all potential clients exchange
especially need or want, who could be ready and reliable
participate in the Exchange, to satisfy a need or want.
marketing
 is a social and managerial process by which
Individuals and groups Obtener, what they need and
I want-by creating, posting, and sharing
the cost with other products.
 management of marketing is the process of
planning and execution of concepts, pricing,
promotion and distribution of ideas, goods, and
services to create exchanges that satisfy
Individual and organizational goals.
relationship marketing
 build long-term practice that meets the
relations with key stakeholders-customers, suppliers,
suppliers in order to maintain their long-term
preference and business.
the concept of marketing
 This is the key to organizational Achievement
Consists of Being more goals than Effective
Competitors in the integration of marketing activities
to identify and meet the needs and wants
target markets.
Sales vs. marketing
 Sale focused on the needs of the seller,
marketing on the needs of the buyer.
 Sale busy with the need for the seller
His product to convert into cash, marketing
With the concept of addressing the needs of
the client, using the product and
The whole cluster of things related to
the creation, delivery, and finally consuming it.
 the sale is "push" marketing "pull".
Social Marketing
 Social marketing concept That has
Objective of the organization is to identify needs,
and wants of target markets and deliver
The desired satisfaction more effectively and efficiently
competidores than in a way that preserves or
Enhances the welfare of consumers and society.
the marketing mix
A set of marketing tools  This firm used to
marketing goals to chase the target STI
market:
2. the product
3. the price
4. promotion
5. Place
Also known as the 4 P's of marketing
product
 Diversity
 quality
 Design
 Features
 the name Brand
 Packaging
 Dimensions
 Guarantees
BCG Model
 the growth-share matrix
é market growth on the vertical axis
Indicates an annual growth rate of the market
who works in the business.
 relative market share (on the horizontal axis) Is
in SSU market share relative to that of the
STI's biggest competitor.
 the growth-share matrix is divided into four cells,
all of which points to another type of business.