COMPARATIVE STUDY OF CUSTOMER SATISFACTION IN INDIAN PUBLIC SECTOR AND PRIVATE SECTOR BANKS
ABSTRACT
With the advent of liberalization policy and RBI’s easy norms several private and foreign banks have entered in Indian
banking sector which has given birth to cut throat competition amongst banks for acquiring large customer base and market
share. Banks have to deal with many customers and render various types of services to its customers and if the customers
are not satisfied with the services provided by the banks then th ....etc

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HISTORY OF BANKING
Before we look into the knitty-gritty of banking sector reforms process, we must have a proper perspective of what is the history of our banking system in India and also understand the rationale of why reform is necessary and what reforms are essential. Like in many other aspects, India had a long tradition of banking. Evidence regarding the existence of money-lending operations in India is found in the literature of the Vedic times, i.e., 2000 to 1400 B.C. The literature of the Buddhist period, ....etc

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Introduction.
The significant transformation of the banking industry in India is clearly evident from the changes that have occurred in the financial markets, institutions and products. While deregulation has opened up new vistas for banks to argument revenues, it has entailed greater competition and consequently greater risks. Cross- border flows and entry of new products, particularly derivative instruments, have impacted significantly on the domestic banking sector forcing banks to adjust the product mix, as also t ....etc

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Presented by:
Bhanu Teja
Dinesh Sarma
Ketan Sharma
Palak Shetty
Shinjini Bhattacharjee
Taniya Khurana


An Overview
• Origin:18th Century
• Pioneers: The General Bank of India, The Bank of Hindustan
• Governing body: The Reserve Bank of India.
• Nationalization
• Liberalization
• India-
• Unique geographic, social and economic characteristics.
• High levels of illiteracy, also large reservoir of technologically advanced talents.
• Mi ....etc

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