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Title: ac nielson india report for fmcg 2012 pdf
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Title: ROLE OF FMCG COMPANIES IN RURAL SECTOR
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This article is presented by:
PRESENTED BY ,
JYOTHI TL
2nd SEM
MBA
SIET
ROLE OF FMCG COMPANIES IN RURAL SECTOR


MEANING OF FMCG
It is an acronym for Fast Moving Consumer Goods which is defined as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.

Top 10 FMCG Companies
1. HINDUSTAN UNILEVER LTD
2. ITC(IN ....etc

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Title: FMCG GROWTH
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FMCG GROWTH




GROWTH FACTORS


MARKETER’S CORE COMPETENCIES.

UNDERSTANDING CONSUMER SEGMMENT.

FACTOR OF SUSTAINABILITY – FUTURE EARNINGS.


SIGNS OF SUSTAINABILITY


MARKETS – EXPANDS - BREADTH & WIDTH.
DISTRIBUTION PUSH IS HIGH.
GROWTH PROPELLED BY MANUFACTURERS.
MARKETERS TRY TO PLACE THEIR BRANDS IN ACCORDANCE WITH GEOGRAPHIES AND STORE TYPES.
UPON THE DEMAND & AVAILABILITY.
TRIALS ARE NOT ALWAYS SUCCESSFUL.
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Title: FMCG IN INDIAN ECONOMY
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Fast Moving Consumer Goods (FMCG)

Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmace ....etc

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Title: questionnaire consumer buying behaviour fmcg
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Title: survey questionnaire of fmcg product pdf
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