Environmental friendliness as a marketing strategy

Master Thesis within Business Administration
Author: Elin Hess
Peter Timén
Tutor: Helén Andersson
Jönköping 2008-01-24



Abstract
People in Sweden have become more aware and interested in environmental issues. This
has led to an increased demand for environmental friendly food products. Previously the
price often determined if a customer bought the product or not. During the recent years
internet has become a more widely used media than ever before. This ha ....etc

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Air tel Marketing Strategy



INTRODUCTION

Brands all over the world use celebrities to advertise their products. As early as 1890, actress Sarah Bernhardt appeared on posters for La Diaphane, a famous brand of rice powder at the time (Lehu, 1993). The use of celebrities in advertising is not, therefore, a new phenomenon, but it has become increasingly widespread. Brands like Pepsi have featured stars such as Michael Jackson, Madonna, or even the Spice Girls, with varying impact (Erdogan,1999). Pizza Hut la ....etc

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Marketing and branding strategy Asian Paints



Brand Diagnostic

Consumer Insight

Asian Paints is India’s largest paint company and Asia’s third largest paint company. Over
the course of 25 years Asian Paints became a corporate force and India's leading paints
company. Driven by its strong consumer-focus and innovative spirit, the company has
been the market leader in paints since 1968. Today it is double the size of any other paint
company in India. Asian Pa ....etc

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Marketing strategies of hyundia and edge of hyundai over other and growth in sector ....etc

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MARKETING STRATEGY OF COKE


As millions of rural Indians reach for a cold soft drink in the hottest summer in years, Coca-Cola India seems to have discovered the consumers who could rescue its dismal sales record. Coca-Cola India totally misjudged rural India, home to two-thirds of the country's 1 billion population, when it re-entered the country a decade ago.
a-Cola's rise. Extravagance, unoptimistic and naive reading of the market and Yet as the country side emerges as the fastest-growing source of demand for consumer products ....etc

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INDIAN STOCK MARKET
1.1 Introduction
Indian Stock Markets is one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. The East India Company was the dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century.
By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 18 ....etc

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Hyundai marketing strategies in india and growth ....etc

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In this article, a method is developed for choosing an
appropriate product-market strategy, given the relative
endowments of the exporter and the possible target
countries. It is argued that in selecting product-markets
for exports, competitive advantage as well as export potential
are important. Furthermore, competitive advantage
should be computed on the basis of marketing and technological
factors in addition to traditional factors. The
method for evaluating product-markets is illustrated by
means of a simulat ....etc

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EXECUTIVE SUMMARY
This marketing strategic plan has been written keeping in mind the Indian operations of Nike Inc. – the global sports shoe giant. It aims first, at analyzing the sports shoe industry India and finding a place in it for Nike. It then sets out to describe the target audience for the product range and finally suggests a host of marketing strategies and activities that will help Nike to achieve its target of becoming the #1 sports shoe brand in India.
The plan begins with a brief overview of the pro ....etc

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