Marketing channel system
Kotler on Marketing
Establish channels for different target markets and aim for efficiency, control, and adaptability.
Marketing Channel system
Distribution – powerful element of marketing mix
Distribution – process of getting the product from the producer to the customer.
The use of intermediaries results from their greater efficiency in making goods available to target markets.
Selling through wholesalers and retailers usually is much more efficient and cost effective th ....etc

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As a consaltatne of eureka forbes of a company l have to presented marketing strateh gy for increase the sale of a company












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MAGIC OF DIRECT MARKETING

DIRECT MARKETING

The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express. Although Wunderman may have been the first to use the term direct marketing, the practice of mail order selling (direct marketing via mail) essentially began in the U.S. upon invention of the type writer in 1867.

MEANING OF DIRECT MARKETING
The Practice of delivering promoti ....etc

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The world is surely and steadily moving towards the newer generation of direction injection diesels, be it unit injected or common-railed. Mercedes Benz had already introduced the common rail engine in India a few years back but then they are the technology leaders worldwide and augur no comparisons. so. it was a matter of time before one of the other car manufacturers in India took up the challenge and introduced the engine in a car that could be available to a much larger segment of the car-buying populace.

As it has done on a number of ....etc

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Gasoline direct injection or GDI is a variant of fuel injection employed in modern four stroke petrol engines. The gasoline or biobutanol is injected right into the combustion chamber of each cylinder, as opposed to conventional multi point fuel injection that happens in the intake manifold.

GDI enables stratified charge (ultra lean burn) combustion for improved fuel efficiency and emission levels at low load. Further improving efficiency and high-load output-power, the engine power is governed by modulating fuel injection, like a diesel eng ....etc

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I would like to know about direct marketing definition. ....etc

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Definition
Direct to home (DTH) television is a wireless system for delivering television programs directly to the viewer's house. In DTH television, the broadcast signals are transmitted from satellites orbiting the Earth to the viewer's house. Each satellite is located approximately 35,700 km above the Earth in geosynchronous orbit. These satellites receive the signals from the broadcast stations located on Earth and rebroadcast them to the Earth.

The viewer's dish picks up the signal from the satellite and passes it on to the receiver l ....etc

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text message marketing ....etc

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Definition
The Idea Of Direct Memory Access
By providing circuitry to generate addresses and memory control signals independently of the processor we see that it is possible to improve performance considerably. All that is necessary is to provide a signal to tell the processor to remove itself from the bus so there is no contention on the memory control, address, or data lines.

This is the entire concept behind direct memory access (DMA). To complete our picture, it is important to note that there are actually several ways that DMA can be ....etc

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The need for high energy density, lightweight power sources for demanding portable applications gives incentive to the search for novel fuel cell concepts and approaches that reduce size, weight, and system complexity. Such power sources would find applications in variety of portable medical devices, computer hardware, and military equipment. This talk addresses a direct methanol fuel cell (DMFC) system approach wherein the fuel (methanol) and air are mixed and fed simultaneously to anodes and cathodes of the fuel cell stack. This overall appro ....etc

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