01-06-2017, 02:58 PM
02-06-2017, 09:41 AM
Prajavani (Kannada for the Voice of the People) is the oldest daily newspaper of Kannada magazine published in the Indian state of Karnataka. It has an audience of more than 2.5 million, by virtue of being one of the largest newspapers circulated in the state.
History and ownership
Prajavani was founded in 1948 in Bangalore by K. N. Guruswamy, a local businessman in Bangalore. The Printers (Mysore) Private Limited, the company that owns the newspaper, remains privately owned by members of the founding family.
Position
Prajavani (PV) has a history of being a politically independent newspaper [2], although it tends to opine with a liberal inclination. She is known for supporting the causes of Dalits, encouraging the empowerment of women and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "Kannada's most trusted daily newspaper", which appears beneath his masthead.
Position in the market
Prajavani was the main newspaper of Kannada for decades, until it was surpassed in circulation by Vijaya Karnataka (VK) in 2004. The chasm between PV and the VK upstart became huge for a while, but the two newspapers seem to compete much more closely De 2014, with PV that has significantly recovered the ground according to the numbers of the industry. Some analysts have also attributed this to the launch of Vijaya Vani, by the original owner of Vijaya Karnataka, Vijay Sankeshwar and his VRL Group, which apparently has eaten in the readers of Vijaya Karnataka. Other regional competitors include Udayavani, Varthabharathi, Kannada Prabha and Samyukta Karnataka.