19-09-2016, 02:52 PM
20-09-2016, 09:20 AM
I. INTRODUCTION
The first hand held mobile cell phone was demonstrated by Motorola in 1973. The first commercial automated cellular
network was launched in Japan by NTT in 1979. In 1981, this was followed by the simultaneous launch of the Nordic
Mobile Telephone (NMT) system in Denmark, Finland, Norway and Sweden.[7] Several other countries then followed in
the early to mid-1980s. These first generation ("1G") systems could support far more simultaneous calls, but still used
analog technology.
Scope of the Study
In this study, the performance and problems of the customer has been analyzed. To find out factors that influences the
customers to buy the micromax mobiles. To identify the necessary change in product features and customers feeling about
the micromax mobile phones. This study will be useful for the company to make necessary changes in price, designs, apps
and etc..,
Objective of the Study
To study the problem of micromax mobile customers.
To analyze the factors influencing the level of satisfaction
II. RESEARCH METHODOLOGY
Research comprise defining and redefining, formation hypothesis or suggested solution, collection, organizing and
evaluating data, making deduction and reaching conclusion and at last carefully testing the conclusion to determine either
they fit the formatted hypothesis.
Area of Study
The study was conducted in Coimbatore city.
Period of Study
The study covers a period of 4 months.
The first hand held mobile cell phone was demonstrated by Motorola in 1973. The first commercial automated cellular
network was launched in Japan by NTT in 1979. In 1981, this was followed by the simultaneous launch of the Nordic
Mobile Telephone (NMT) system in Denmark, Finland, Norway and Sweden.[7] Several other countries then followed in
the early to mid-1980s. These first generation ("1G") systems could support far more simultaneous calls, but still used
analog technology.
Scope of the Study
In this study, the performance and problems of the customer has been analyzed. To find out factors that influences the
customers to buy the micromax mobiles. To identify the necessary change in product features and customers feeling about
the micromax mobile phones. This study will be useful for the company to make necessary changes in price, designs, apps
and etc..,
Objective of the Study
To study the problem of micromax mobile customers.
To analyze the factors influencing the level of satisfaction
II. RESEARCH METHODOLOGY
Research comprise defining and redefining, formation hypothesis or suggested solution, collection, organizing and
evaluating data, making deduction and reaching conclusion and at last carefully testing the conclusion to determine either
they fit the formatted hypothesis.
Area of Study
The study was conducted in Coimbatore city.
Period of Study
The study covers a period of 4 months.