Advances in e-commerce have resulted in significant progress towards strategies, requirements and developments of e-commerce applications. However, nearly all e-commerce applications envisioned and developed so far assume fixed or stationary users with wired infrastructure. A new e-commerce applications that will be possible and significantly benefit from emerging wireless and mobile networks is envisioned. To allow designers, developers and researchers to strategize and create mobile commerce applications, a four level integrated framework for mobile commerce is proposed. Since there are potentially an unlimited number of mobile commerce applications, several important classes of applications such as mobile financial applications, mobile inventory management, proactive service management, product location and search and wireless re-engineering are attempted to be identified. It is discussed how to successfully define, and implement the necessary hardware/software infrastructure in support of mobile commerce. Also, to make mobile commerce applications a reality, networking requirements is addressed, support from wireless carriers is discussed, and some open research problems are also presented
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Presented by:
Y.PHANI SANKAR
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Mobile Commerce: Overview
Can be done via the Internet, private communication lines, smart cards, etc.
Creates opportunity to deliver new services to existing customers and to attract new ones
Mobile commerce from the Customer‘s point of view
The customer wants to access information, goods and services any time and in any place on his mobile device.
He can use his mobile device to purchase tickets for events or public transport, download content.
He should be offered appropriate payment methods.
The future development of the mobile telecommunication sector is heading more and more towards value-added services.
Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile commerce.
Innovative service scenarios will be needed that meet the customer‘s expectations.
Mobile Computing Infrastructure
Cellular (mobile) phones
PDAs
Interactive pagers
Other devices
Notebooks
Handhelds
Smartpads
Unseen infrastructure requirements
Web server with wireless support
Database server
GPS locator used to determine the location of mobile computing device carrier
M-Commerce Applications
Mobile Payment for M-Commerce
Customer requirements:
• a larger selection of merchants with whom they can trade
• a more consistent payment interface when making the purchase with multiple payment schemes, like:
• Credit Card payment
• Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and merchants
Payment via Internet Payment Provider
Payment via integrated Payment Server
Limitations of M-Commerce
Usability Problem
small size of mobile devices (screens, keyboards, etc)
limited storage capacity of devices
hard to browse sites
Technical Limitations
lack of a standardized security protocol
insufficient bandwidth
3G liscenses
Technical Limitations…
transmission and power consumption limitations
multipath interference, weather, and distance-limited connections
WAP Limitations
Speed
Cost
Accessibility
WAP Architecture
Platform Risks
Without a secure OS, achieving security on mobile devices is almost impossible
Learned lessons:
Memory protection of processes
Protected kernel rings
File access control
Authentication of principles to resources
Differentiated user and process privileges
Biometric authentication
New Security Risks in M-Commerce
Conclusion
• Mobile commerce is an interesting and challenging area of research and development.
• It is believed that user trust will play a crucial role in acceptance and widespread deployment of mobile commerce applications.
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ABSTRACT
Advances in e-commerce have resulted in significant progress towards strategies, requirements and developments of e-commerce applications. However, nearly all e-commerce applications envisioned and developed so far assume fixed are stationary users with wired infrastructure. A new e-commerce applications that will be possible and significantly benefit from emerging wireless and mobile networks is envisioned. To allow designers, developers and researchers to strategize and create mobile commerce applications, a four level integrated framework for mobile commerce is proposed. Since there are potentially an unlimited number of mobile commerce applications, several important classes of applications such as mobile financial applications, mobile inventory management, proactive service management, product location and search and wireless re-engineering are attempted to be identified. It is discussed how to successfully define, architect and implement the necessary hardware/software infrastructure in support of mobile commerce. Also, to make mobile commerce applications a reality, networking requirements is addressed, support from wireless carriers is discussed, and some open research problems is presented.
CHAPTER – 1
INTRODUCTION
Advances in e-commerce have resulted in progress towards strategies, requirements and development of e-commerce application. Nearly all the e-commerce applications envisioned so far assume fixed or stationary users with wired infrastructure, such as a browser on PC connected to the internet using phone lines on LAN.Many people do not use a PC outside the office, but keep the mobile phone at their side all the times. Mobile commerce is perfect for this group.M-commerce allows one to reach the consumer directly, not his fax machine, his desk, his secretary or his mailbox, but ones consumer directly, regardless of where he is.
M-commerce is “the delivery of electronic commerce capabilities directly into the hands, anywhere, via wireless technology” and “putting a retail outlet in the customer’s hands anywhere.” This can be done with just a mobile phone, a PDA connected to a mobile phone or even a portable PC connected to a mobile phone. M-commerce is also termed as wireless e-commerce.
Internet based applications enabled globalizations and created opportunities to interact worldwide. A trend can be observed towards the adoption of electronic-commerce during the last decade (Sarkis and Sundarraj 2002). Currently, e-commerce applications have become an essential part of organizations activities. Latest trends and technologies are being used in e-commerce to increase organizational profitability and customer satisfaction. M-Commerce is relatively a new concept in e-commerce which can be described as follows (Tsalgatidou and Pitoura 2001):
Running of e-commerce applications on mobile devices such as mobile phones, personal data assistants, and laptops.
In contrast to e-commerce, M-Commerce ensures the internet accessibility at anytime, anywhere on mobile devices (Stafford and Gillenson 2003). Due to the complex nature of M-Commerce, besides the mobile devices other resources such as technological, human, financial and strategic resources are required to adopt M-Commerce. However, organizations consider M-Commerce a priority despite its resource intensive nature. Generally, it is assumed that only large organizations with major resources can adopt M-Commerce. This article highlights the significance of M-Commerce for organizations to adopt M-Commerce solutions with collaborative resources of other organizations.
M-commerce is a term that is used to refer to the growing practice of conducting financial and promotional activities with the use of a wireless handheld device. The Term m-commerce is short for mobile commerce, and recognize that the transaction may be conducted using cell phones, personal digital assistance and other hand held devices that have operate with internet access. While still in its infancy, the concept of Mobil commerce has been refined in recent years years and is beginning to become more popular.
CHAPTER – 2
Content Of Seminar
2.1 Literature survey
In this section, we describe the relevant literature review conducted to achieve the research goals. Literature review was carried out by focusing on two concepts; firstly, Collaboration between organizations and secondly, M-Commerce applications.
According to Steensma (1996), organization share resources to acquire skills and technological competencies. The author suggests that a variety of collaborative methods including licensing agreements, joint ventures, minority investments, and equity acquisitions are used by firms to integrate their resources. In addition, a relationship was modeled between various types of inter-organizational collaboration, organizational learning capabilities and technological competency development. This model suggests that “for a given method of collaboration, the greater the technical complexity of the technology, a higher level of learning is necessary to ensure optimizing technological competency development”(Steensma 1996).
Nowadays, organizations are collaborating with each other through carrying out transactions on the web, and this form of collaboration is known as Collaborative Commerce (Chen 2000). Literature review in the area of collaborative commerce suggests that it enables people, groups of individual and organizations to work together with one another in order to accomplish collaborative e-business task (Thuraisingham and Gupta 2002).
On the other hand, with the advancement of wireless devices, e-business that is carried out over portable wireless devices is known as Mobile-Commerce (Senn 2000). Customers tend to use M-Commerce applications to access information, purchase goods or to download games, songs and music. Generally, B2C M-Commerce applications are divided into following five main categories: (Senn 2000; Coursaris and Hassanein 2002; Wang et al. 2005) a) Information applications /Content Delivery; b)Transaction Based Applications; c) Entertainment Applications; and d) Location Based Applications; e) Telemetry Services.
In the past few years much work has been done in order to identify and evaluate the issues involved in the designing, evaluation and adoption of M-Commerce applications from the customer’s point of view (Coursaris and Hassanein 2002; Wang, Song, Lei and Sheriff 2005). Researchers suggest that effective collaboration among the organizations (for example content providers, network operators and Mobile service providers) involved in M-Commerce value network may resolve these issues. However, insufficient work has been reported in order to investigate the effects of such inter-organizational collaboration of customers and organizations. Therefore, the proposed work focuses on the evaluation of effects of collaborative organizational resources for M-Commerce applications. The collaboration of organizational resources would enhance the management and effectiveness of fast growing M-Commerce applications.
2.2 Background and motivation
Electronic commerce has attracted significant attention in the last few years. Advances in e-commerce have resutled in significant progress towards strategies, requirements and development of e-commerce applications. Nearly all the applications envisioned and developed so far assume fixed or stationary users with wired infrastructure, such as browser on a PC connected to the Internet using phone lines or a Local Area Network. A new e-commerce application such as “Wireless e-commerce” or “Mobile e-commerce” will benefit one to reach the consumer directly, regardless of where he is.
The emergence of M-commerce, a synonym for wireless e-commerce allows one to do the same function that can be done over the internet. This can be done by connecting a PDA to a mobile phone, or even a portable PC connected to a mobile phone. Mobile Commerce is perfect for the group who always keep a mobile phone by side all the times. A study from the wireless data and computing service, a division of strategy analytics, reports that the mobile commerce market may rise to $200 billion by 2004. The report predicts that transactions via wireless devices will generate about $14 billion a year.
We are aware that consensus within business and industry of future applications is still in its infancy. However, we are interested in examining those future applications and technologies that will form the next frontier of electronic commerce. To help future applications and to allow designers, developers and researchers to strategize and create mobile commerce applications, a four level integrated framework is proposed.