12-11-2017, 11:46 AM
14-11-2017, 04:52 PM
Cadbury Dairy Milk is a brand of milk chocolate made by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a series of products. All products of the Dairy Milk line are made exclusively with milk chocolate. In 2014, Dairy Milk was ranked as the best-selling chocolate bar in the United Kingdom. It is manufactured and distributed by Hershey Company in the USA. UU Licensed by Cadbury.
History
In June 1905 in England, Cadbury made his first Milk Milk bar, with a higher proportion of milk than previous chocolate bars, and became the company's best-selling product in 1914. George Cadbury Junior, responsible for the development At the bar, he said: "All kinds of names were suggested: Highland Milk, Jersey and Dairy Maid, but when a client's daughter suggested Dairy Milk, the name got stuck." Fruit and Nut was introduced as part of the Dairy Milk line in 1926, followed quickly by Whole Nuez in 1933. At this point, Cadbury's was the brand leader in the United Kingdom. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the highest milk content in the bar.
In September 2012, Cadbury made the decision to change the shape of the bar pieces to a more circular shape to reduce the weight. The bar had not seen such a significant change in form since 1905. Since 2007 Cadbury had a trademark in the United Kingdom for the distinctive purple colour (Pantone 2865C) of its chocolate bar wrappers, originally presented in 1914 as a tribute to Queen Victoria. However, in October 2013, a Nestlé appeal succeeded in nullifying that court ruling.